Home: Owner Universe

Sample universes, by niche and metro area

A sample universe counts the service firms licensed in one niche and one metro area, from state licence records, before any ownership research. We built these pages on our own, for no client, and they name no firm. 4,838 firms across 7 pages, every count with its own findings.

Pages by niche

Accounting

Fire protection

Home services

Side by side

Every sample side by side. Founder-named counts a family marker in the firm name; multi-trade counts licences with more than one trade.
PageFirms countedCountiesFounder-namedMulti-tradePulled
Nashville accounting firms631141 percentNot measuredNovember 9, 2026
Nashville fire protection7297 percent14 percentNovember 10, 2026
Richmond fire protection92121 percent28 percentNovember 10, 2026
Northern Virginia fire protection144132 percent22 percentNovember 10, 2026
Richmond home services1,700143 percent16 percentNovember 10, 2026
Virginia Beach home services1,822145 percent20 percentNovember 10, 2026
Roanoke home services37753 percent27 percentNovember 10, 2026

Book a first call

Tell us the niche and the metro area you want to test. We build the same universe for it, then confirm ownership before any outreach.

Bookings are open

Pick a time for a first call. We will walk through the sample, your criteria and the metro area you want to test.